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Posts Tagged ‘Filipino’

New takes on old media

I previously discussed the burgeoning market of ethnic media, which got me thinking about different storytelling methods. Lo and behold, what I found were unique ways in which ethnic media and/or their audiences were taking steps to change news.

Take a look at the models I found: Read the rest of this entry »

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Bay Area Filipino newspaper reaches for the stars

In the face of today’s recession, the poor health of mainstream media, and the general decline of print outlets, one San Francisco-based newspaper is given a strong bill of health.

The FilAm Star expanded circulation on August 13, from a bimonthly to a weekly, based largely on audience demand, said the paper’s editor-in-chief, Jun Ilagan. “The complaint we have been receiving from our readers and consequently from advertisers, is we have a visibility problem,” he said. “It takes us about three days after the issue comes out to the press and we distribute to the outlets. When all those copies are gone it takes about 11 to 12 days to come out with another issue.” Read the rest of this entry »

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The San Francisco-based FilAm Star began in December 2007. It became a weekly paper Aug. 13.

A new frontier for ethnic media

Hamsa Ramesha by Hamsa Ramesha

The Good: Ethnic media readership is growing

The Great: Which means ethnic media can reach more people and grow too

The Even Better: Which means more coverage of issues related to these minority groups

Read the rest of this entry »

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